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Vodafone: Discover The New
Curious Film director Ash Bolland has recently directed a new television commercial for Vodafone via Ogilvy & Mather Sydney that is built around the idea of reengaging consumers through connecting with their inner child.
The 'Discover the new' commercial features digitally created 'kidult' characters, which according to the brand “are adults who embrace their inner child. The new TV commercial shows the 'kidults' in a number of scenarios having fun and rediscovering their youth in part through their use of Vodafone services. Curious Film executive producer Peter Grasse was impressed with how Bolland executed the unbelievable believably. “It was a brave idea and Ash pulled it off,” he said, adding: “It’s a universally fun script created by and for a fun collective of wildly creative people. We are very proud".
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