Embed Video
Curious Film director Ash Bolland has recently directed a new television commercial for Vodafone via Ogilvy & Mather Sydney that is built around the idea of reengaging consumers
… read morethrough connecting with their inner child.
The 'Discover the new' commercial features digitally created 'kidult' characters, which according to the brand “are adults who embrace their inner child. The new TV commercial shows the 'kidults' in a number of scenarios having fun and rediscovering their youth in part through their use of Vodafone services.
Curious Film executive producer Peter Grasse was impressed with how Bolland executed the unbelievable believably. “It was a brave idea and Ash pulled it off,” he said, adding: “It’s a universally fun script created by and for a fun collective of wildly creative people. We are very proud".
read less...
Credits
Other credits
Vodafone
Chief Marketing Officer: Kim Clarke
General Manager, Brand & Marketing Communications: Jana Kotatko
Head of Brand & Creative Strategy: Rachael Butler
Head of Creative, Vodafone: Rob Morrison
Head of Campaigns & Media: Shawn Marsh
Senior Campaign Manager: Nadine Cran
Senior Campaign Manager: Lisa Van Ross
STW Group
STW Group Business Director, Vodafone: Fleur Marks
General Manager: Nathan Quailey
National Head of Strategy: Mark Sareff
Head of Brand Strategy: Gerry Cyron
Group Account Director: Katie Dally
Account Director: Rachael Allen
Account Manager: Gemma Troup
The Editors
Editor: Bernard Garry, ASE
Editor: Daniel Lee
Editorial Producer: Nicoletta Rousianos
Alt.vfx
VFX Supervisor: Jesse Bradstreet
2D Supervisor: Matt Chance
Lead Flame Artist: Urs Furrer
Compositor: Karen Fabling, Mick Harkin, Murray Smallwood, Mark Doney
Online Editor: Matt Bennett
VFX Assistant: Sean Ryan
Executive Producer: Takeshi Takada