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Lloyds Bank: Lloyds Bank: Moving Out: Because Your Time Matters
New TVC as part of Lloyds Banking Group launch of new multimillion-pound revitalisation campaign via Rufus Leonard, RKCR/Y&R, Proximity, MEC
The brief was to leverage the unique heritage and expertise of Lloyds Bank, which next year marks its 250th anniversary, and deliver a revitalised brand that connects with customers in a contemporary, engaging and distinctive way. The campaign officially kicked of on the 23rd of September.
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