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Integrated
Skol Beer: Profissa
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Skol has just launched its new film “Skol Pro”, aimed at Skol-loving fisherman, skaters, basketball players, holidaymakers and clubbers, who each have their own unique way of enjoying their Skol. Created by F/Nazca Saatchi & Saatchi, the production shows little tricks of the beer professionals including; how to turn a sofa into a beer cooler, train the dog to fetch Skol from the fridge, or open a bottle of beer on a basketball hoop. The campaign features a film and online element, and focuses on the 300ml bottle of the brand, with the catchphrase ‘Skol Pro’, whilst celebrating the consumers who embrace the ritual of the bar in their homes.
RTVC: Victor Alloza | Renato Chabuh | Gisele Campos | Maira Massullo Related |
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