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Top 6: October 2nd 2013
Interactive
Heineken: Departure RouletteTop 6: October 2nd 2013
Heineken has extended its "Departure Roulette" campaign and after positive boasts online, imagine if someone showed up at your door asking you to spontaneously push a button to take a trip to an unknown destination? Would you play "Departure Roulette" and go?
To find out, Heineken took to the road with "Departure Roulette"- a social experiment that aims to push people outside of their comfort zones, crossing their borders for experiences unknown via agency W+K New York. The Departure Roulette Roadshow follows the initial social experiment at JFK that aimed to reward spontaneity and capture the genuine moment of facing an instantaneous decision. Heineken followed and started conversations with people online who commented that they would press the red button on the old style flight clicker board if given the opportunity. Heineken arrived at the doorsteps of fans in San Francisco, Los Angeles, and New York, presenting them with the Departure Roulette challenge to push the button and immediately embark on a trip to an unknown place.
Assistant Producer: Kristen Johnson RelatedAlso best this week |
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