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Interactive
Samsung Galaxy S4: The Smart Phone Line
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Camping out for days on end in front of a glass box used to be the only way to be first to get your hands on the latest technology, but Samsung and Colenso BBDO have changed the rules with a ground breaking integrated campaign for the launch of the new Samsung Galaxy S4. To target sopshisticated social media users, the key audience for the Galaxy S4, Samsung and Colenso BBDO created a "virtual line" where your position in the line and your movement towards the front was driven by sharing product related content from getinline.co.nz on Twitter and Facebook. The more likes, re-tweets and comments you got, the closer you moved to the front - rewarding the most connected and active social media influencers.
Samsung New Zeland Marketing Director: Mike Cornwell Related |
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