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Interactive
Mitchum: Mitchum's Drymageddon
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Mitchum is an antiperspirant that keeps you dry. In fact, Mitchum only does dry, seriously dry. So when we were briefed to create a campaign for Mitchum, we decided to launch an attack on wetness. We called it, Drymageddon.
Geometry Global & OgilvyOne Cape Town created an arcade-style flying game on Google Maps, where people could destroy real pools around South Africa, with an arsenal of aircraft and weaponry. The more they destroyed, the greater their chance of winning a trip to the driest place on earth the Tierra Atacama desert.
Head of Development: Umar Jakoet Related |
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