Sleepy Hollow: Horror People

Sleepy Hollow is no average small town.
There are books about it. There are movies.
And now TV shows on Fox, TNT and HBO.

NY State knows how special the town is and gave the village a grant to produce a commercial that highlights some of its many Halloween attractions.

The town then hired local freelance advertising writer Scott Kaplan, to produce this spot; which has some creepiness and humor —like the town itself.