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Midas: Check Engine
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Since partnering with The Martin Agency after a three-month review, Midas has worked with the agency to develop an entirely new system of graphic language that will touch every point of consumer interaction in traditional media, digital, social and in-store. The creative idea will bring to life "The Midas Touch," an idea known for decades in the auto repair industry because of the familiar jingle "Trust the Midas Touch." The new campaign will not only update the phrase, but will also give it a completely new meaning for today’s drivers.
Production Company: Tool of NA Related |
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