Blue September: Blue September Keys

Vhi Healthcare are supporting Blue September, the men's cancer charity. With low to no awareness of the charity in Ireland, and involving a subject most young men don't like to engage with, Publicis, Dublin commissioned popular comedians Dermot Whelan and Bernard O'Sea to put a lighter spin on this serious topics.

The TVC was accompanied by a series of short online sketches, each dedicated to a different aspect of men's cancer awareness.