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Web Film
GEICO: You
Geico Insurance has launched a series of original web-only content ads created by The Martin Agency to specifically target Youtube'rs and users of Netflix. The ads employ humour centred at a fictitious Geico Museum of Modern Insurance 'G-MOMI' where the art pieces interact and communicate with each other espousing the cost saving benefits of using Geico. The ads are designed to encourage viewers to watch instead of just hitting the 'Skip Ad' button.
Group Talent Director: Suzanne Wieringo Related |
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