Toy Kingdom: Medical Aid Form

This campaign from Canvas South Africa encourages parents to make the most of their kids' childhoods by exploring the juxtaposition between the magical world of a child's imagination and the harsh, mundane realities of adult life. We gave a group of four year olds the most mundane paperwork to fill in. This campaign is the result. Adulthood is inevitable, but while they’re kids and they know nothing of its petty frustrations, let them play.