Embed Video
Top 6: October 16th 2013
The Samsung Galaxy Note 3 is on its way, and it's bringing a slick new smart watch with it. The cool new gadgets are arriving with a song thanks to Rock Paper Scissors editor Mikkel
… read moreEG, who collaborated with director Adam Hashemi and Leo Burnett on a 2:00 spot starring Argentinian soccer phenom Lionel Messi.
The Developer fuses the lively storytelling of a Broadway musical with an energetic demonstration of what Samsung's new products can do. While Messi commands the reconfiguration of a city from the helm of his Samsung smartphone and watch, a pack of street urchins belts out a song of amazement and fear from the city's narrow streets and alleyways. The spot's subtext of concern for children mirrors Messi's real-world focus on these issues.
read less...Agency: Leo Burnett L.A. and Chicago
EVP, Creative Director: Shannon McGlothin
SVP, Creative Director: Brandon Rochon
SVP, Creative Director: Adam Kennedy
Creative Director: Guy Seese
Creative Director: Brian Murphy
SVP, Account Director: Radim Svoboda
Account Director: Benjamin Haynes
Account Executive: Cameron Zick
SVP, Executive Producer: Jennifer Dennis
Producer: Keith Jamerson
VP, Music Director: Gabe McDonough
Sr. Music Producer: Chris Clark
Music Supervisor: George Drakoulias
Sound Designer: Gus Koven (Stimmung)
Mixer: Loren Silber (Lime Studios)
Music Production Support: Amber Music
