TV ad: Strongbow: Earn It

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Strongbow has launched through St Luke's London the first of what is expected to be a series of online videos showcasing its 'Earn It' challenges. The 'Earn It' initiative extends bespoke campaigning crafted by St Lukes that is meant to position Strongbow as the brand that rewards men who 'step up' and get the job done. The video which can be viewed on the Strongbow website, shows the story of how Strongbow challenged ordinary blokes to take on one of England's fastest bowlers, then chose one to face an over from Jimmy Anderson.