Flipkart.com: India Wants To Know - Mr. Roy

India's News Channels follow a very typical pattern of sensationalizing 'Breaking News'. For almost a decade now every major talk show resorts to a format of presentation. In the process some legendary, larger-than-life News Hosts have risen to celebrity status. Taking a shot at this format, this campaign from Happy Bangalore instantly communicated simple points of benefits that Flipkart.com offers, in a sensational format. Needless to say, the campaign has already hit 15,00,000 views online since its release.