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Top 6: October 23rd 2013
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Macquarie Dictionary: A Word Is Born

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Top 6: October 23rd 2013
The word 'Phubbing', coined to describe the uniquely 21st century phenomenon of ignoring the person in front of you in favour of your phone, has reached more than 300 million people and sparked global discussion around mobile phone etiquette. McCann Australia and Macquarie Dictionary unveil an online short film that documents the birth of this word, in tandem with the launch of Macquarie Dictionary's Sixth Edition.
Credits Other credits

Group Account Director: Adrian Mills

Account Director: Alec Hussain

Account Executive: Alex Haigh

Strategy: John Mescall & Adrian Mills

Editors: Nathan Mallon, Bill Irving

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