Interactive ad: Transport For London: Travel Better London

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Transport for London (TfL) has launched its 'Travel Better London' Poetry Initiative which aims to encourage happier considerate behaviour amongst commuters. The campaign crafted by M&C Saatchi is timed to coincide with National Poetry Day and runs for one week (30th September - 4th October) bringing 'poetiquette' to the London transport network. Working with London's vibrant poetry scene