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Cavit Collection: What Matters
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"What Matters" shows a group of young Italians enjoying wine in the environs of a picturesque country estate. The voiceover describes “what matters” when choosing a wine, including where it comes from and how it’s grown, ending with the tagline, “when quality matters.” There is a clever interplay between the elements that contribute to quality winemaking, and to great moments in life.
STORY. Mark Androw and Cliff Grant, Executive Producers. |
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