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The Hindu: Behave
The Hindu’s new campaign boldly poses these questions to the leaders of the country and urges them to behave, for the youth are watching. And more importantly, voting. This is the next phase of Ogilvy & Mather Mumbai's The Hindu’s "Behave" campaign, which earlier drew attention to politicians’ bad behaviour. This time, it goes a step further, by not just admonishing bad behaviour but reminding politicians that the power to re-elect them undoubtedly lies in the hands of the youth.
Creative Controller: Deepan Ramachandran & Sanjana Mathur |
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