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ANLCI: Blockbuster
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The ANLCI is a governmental agency that gathers nearly 60 local associations. Their goal is to put an end to illiteracy in France.
After last years successful print campaign which made the fight against illiteracy the big national cause, the National Agency of Fight for Literacy with the support of DDB Paris communicates this time on TV by means of a trailer resuming the codes of a blockbuster of science fiction as Hollywood uses. The objective of this movie is once again to make people sensitive to this phenomenon still too much underestimated by the general public.
Art buyer : Quentin MOENNE LOCCOZ, Justine BRUNEAU Account Supervisor: Jean-Jacques SEBILLE, Pierre BEFFA, Sophie LEGENT Related |
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