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Top 6: October 30th 2013
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Honda CR-V: IllusionsTop 6: October 30th 2013
The campaign from mcgarrybowen London aims to tackle preconceptions about SUVs by positioning the CR-V 1.6 i-DTEC Diesel as the economical SUV. In essence, an SUV offering a bigger car experience, but with smaller car economy. With the campaign line "An impossible, made possible", the work shows the CR-V taking a journey through a series of optical illusions, all in-camera and all centred around the CR-V.
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