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Axe Random: Beautifully Unpredictable
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Unilever and Ponce presents the new Axe Random.
Inspired on women this new Axe variety comes in one pack design with different fragrances, making the purchase an interesting surprise. Based on “La Donna è Mobile”, that opera song we got tired of humming and never knew what it said, Verdi tells us a universal and timeless truth: WOMEN ARE BEAUTIFUL AND UNPREDICTABLE, just like our new product. Film was directed by Juan Cabral, and produced by MJZ/Labhouse. Cinema and digital will soon join to this launch. Scope: Argentina Mexico, Paraguay, Uruguay, Bolivia, Chile y Perú.
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