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Innocean Australia has developed a new campaign for its client Hyundai to mark the launch of the ix35 Series II compact SUV.
Launching today, the 'Road less travelled' campaign
… read moreseeks to expose the tougher side of the Hyundai ix35, revealing its capabilities both on and off road. Consumers are aware of the ix35's sleek design; superior technology and incredible maximum safety, but it was found that there was little awareness of its off-road capabilities and overall build quality. This fun spot sets out to demonstrate just how tough the ix35 actually is.
The TVC is supported by interactive digital banners that allow viewers to choose which road the ix35 takes - dedicated online films then take the consumer on the chosen journeys.
read less...Client – Hyundai Motor Company Australia
Managing Director, Oliver Mann
Senior Manager Marketing, Alex Pinsuti
Brand Communications Manager: Kate Fabian
Brand Communications Manager: Clare Burnett
Marketing Coordinator: Luke Hartin
