Print ad: Church of Sweden: Can everything be forgiven?

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Campaign’s name: Does God exist?
Assignment:
Our task was to show that the Church of Sweden is an open organization that listens to everyone and that encourages debate, whatever the subject and no matter who wants to discuss the issues.

Our solution:
Our campaign featured on large outdoor posters and on Facebook ads that combined tough ethical questions with strong images. Several of the photographs we used have received great media attention internationally and we presented them in contrast with each other to illustrate the complexity of current media topics. The posters referred to the church’s website and encouraged continued debate on Facebook.