Interactive ad: BMW: Become Electric

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WCRS, as part of EngineDare, has teamed with Mustard Films and Tool London to create the world’s first interactive 360° film for the launch of BMW's first electric car, the BMW i3. The app has just been released for download worldwide.

Category Automotive
URL http://www.trustcollective.com/2013/09/10/bmw-i3-launches-with-worlds-first-interactive-360-film/
Client BMW
Agency WCRS, London
Production Mustard Films/Tool
Country United Kingdom
Uploaded 24 October, 2013

Credits

Director
Jason Zada
Creative Director
Ross Neil
Creative
Dan Gorlov
Creative
Rachel Le Feuvre
Producer
Nick Papworth
Agency Producer
Joseph Pawsey
Executive Producer
Matt Hichens
Executive Producer
Brian Latt
Executive Producer
Dustin Callif
Post production
Glassworks
Editor
Guy Savin

Other credits

Account Handling: Henry Debenham

Media Agency: Vizeum

Audio: Mophonics, Los Angeles and 750mph, London

Exposure: App, Digital, Social, Press

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