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Outdoor
FIAT: Theater in a 500, 2This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
The beloved Fiat 500 is transformed into a live theater in this one of a kind street action by Leo Burnett Madrid.
Tickets for the the four original plays were available through a Facebook app and ushers, programs and even concessions were on hand to make it a true theater experience. Ticket holders enjoyed the plays from inside the car while spectators watched, shot, shared and liked from the street.
Illustrators: Hector Losa, Pouline Atenció |
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