TV ad: Meccano: Little Mechanic

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To announce its new product line, the full Meccano range of Evolution construction sets, Y&R Paris is launching a film that will be aired in France and abroad. Y&R Paris and Meccano started working together 2 years ago, with the ambition of building a communication that will break toys ads codes, usually very informative. The brand and the agency shared the common conviction that communicating in a more poetic and emotional tone would be more appealing to children and parents.