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Top 6: November 6th 2013
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The Guardian: Paris and Mumbai
Top 6: November 6th 2013
The Guardian Global Development site, which launched in 2010, aims to engage a global audience on present and future development issues. The new press and online campaign, via BBH London, aims to engage a broader audience and get more people interested in global development news and issues. The creative uses well known 'first-world' global landmarks, forcing a visual comparison which allows the pace of the developing world to be made relative.
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