Heineken: Navigate The Sub

Publicis Italy has created a Heineken global campaign for the launch of The SUB.

The SUB is a new home appliance for beer, born from the collaboration between the designer Marc Newson and Heineken, that is set to revolutionise the at-home beer experience for consumers making it premium and playful at the same time.

Italy and France are the two countries chosen for the launch of this pioneering product before the global campaign launching in 2014 primarily on web, print and billboards in many other markets.

The campaign aims to highlight the encounter between design and desire by presenting a new icon in the world of beer. Through a slow discovery of a few details at a time, the film allows you to turn on the desire for the new appliance and the pleasure of a draft beer.

Games of light, horizons to which travel, elegant but at the same time engaging atmospheres underline the innovative and playful design of 'The SUB'. "Navigate" is the invitation to every 'captain' to finally transform their evenings into amazing and exciting experiences.

The video is currently visible in the windows of La Rinascente in Milan as well as on the website www.the- SUB.com