TV ad: Challenger: Balloon

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Challenger, the investment management company, has launched an animated ad via 303Lowe, Sydney to educate the public about the benefits of investing in annuities.

Inspired by hand-crafted paper animation and brought to life in a CGI execution, 'Balloon' employs the style of an animated allegorical story to explain the benefits of annuities.

Category Finance & insurance
URL http://www.challenger.com.au/
Client Challenger
Agency 303 MullenLowe Sydney
Production Fin Design + Effects
Country Australia
Uploaded 30 October, 2013

Credits

Director
Adrian Lawrence
Director
Stuart White
Executive Creative Director
Richard Morgan
Art Director
Chris McMullen
Art Director
Veronica Copestake
Copywriter
Veronica Copestake
Copywriter
Sean Larkin
Agency Producer
Sean Ascroft

Other credits

3D Supervisor: Stuart White

3D Modeling / Texturing: Tim Streets, Colin Ware

3D Rigging: Shane Brouwer, Gerard van omen Kloeke

3D Lighting: Bastian Konradt

3D Animation: Maurice Giacomini

Concept Art: Adrian Lawrence & Tim Streets

Executive Producer: Billy Becket

Flame Compositing: Richard Betts & Michael Smith

Music: Nylon Studios

Strategic Planning: Jon McKie

Business Management: Karen Russell

Media: Inger Christenson, Steph O'Donnell, Sophie Hohnen, Rocky Vu

Challenger: Balloon

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Challenger: Balloon

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