Purina Juice: Who's the guilt?

Cows with good digestion have the guts to do anything. To launch Juice, the new Purina Nutrition Line created to help their digestion, we devised a campaign in which a cow, thanks to its good digestion, has the guts to do a very valiant thing : by exposing the perpetrator of a crime on the farm! The allegorical triumph of good not only restores harmony among the animals, but also makes the cow feel better. Agency: DLV BBDO, Milan.