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Top 6: November 6th 2013
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Fresh Up: Powerful Refreshment - Going Bush

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Top 6: November 6th 2013
Fresh Up is a brand long associated with obliterating thirst by offering powerful refreshment in every can.

So powerful, in fact, that your body responds spontaneously to the overwhelming refreshment the only way it knows how. With an intense rush of satisfaction: AHHHHHHHHHH! With that in mind, there are certain situations where a Fresh Up might not be appropriate - no matter how thirsty you are.
Credits Other credits

Marketing Manager: Kevin Taffs

Brand Manager: Brooke Bayliss-Browne

Media Agency: OMD

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