Print ad: Jack Daniel's (Old No. 7): "Birthday" - Raise A Jack To Jack: Making of ...

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Jack Daniel was the original independent spirit with a reputation for doing things the right way rather than the easy way. No one knows his exact birth date, only that he was born in September 1850. So to celebrate his birthday this year, Arnold Furnace created a month-long print and poster campaign commemorating the man, the myth and his love of whiskey-making. In keeping with Jack's obsession with craft, each headline was hand painted onto untreated American White Oak - the same wood Jack Daniel's still hand makes their barrels from today. The finished wooden blocks were then photographed to make the final ads, with the 'making of' story shared online.