Electrolux UltraCaptic: The Power to Capture Imagination

To launch the UltraCaptic Vacuum Cleaner, Electrolux and Saatchi & Saatchi Thailand have collaborated with renowned Thai artist Chalit Nakpawan to create the world’s first work of art…with a vacuum cleaner. Combining imagination and technology with film and editing techniques, the team created the unprecedented artwork titled 'Power'. The idea of the work is to share the power of the Electrolux UltraCaptic and its unique Compact & Go feature, an innovative system that compresses dust and dirt into a disposal pod, and prevent it from diffusing into the air.