LAMDA S.A: LAMDA CITY TEST

A big debut in Social Media for Lamda S.A with an innovative application, called “City Test”.

Socialab in association with Lamda S.A, photographs seven (7) different cars, in seven (7) different places, around Athens.

The main purpose of this activation is to create awareness of Lamda S.A and its car brands, in the most creative way.

The app has seven stages, one for each car. Every three (3) days we reveal a different car, asking the fans to locate where the photo was taken. We also provide certain hints, depending on how many likes, each car will gather. By the end of each stage, we reveal the location of the car along with an album with all the photos taken for this car.

The purpose of this activation is to create awareness and also to increase the page’s reach and fans.Apart from that, we create a presentation for each car, so that everybody can have a look, at any time, the very best approach of the car he wants.