The TVC element of what is arguably the most highly anticipated campaign of the year launches in key territories around the world today, mirroring the PlayStation 4 promise to be … read moreimmersive, connected and social in placing players right at the heart of all development and communications around the new product.180 Amsterdam was tasked with positioning PS4 as a game changer in the world of next generation consoles, driving desirability and advocacy for the console in a way that not only distanced it from competitors but would redefine the category itself.
The campaign includes interactive online experiences, print, online teasers, TV and cinema spots, behind the scenes film and OOH elements. It launches simultaneously in Europe, Australia, New Zealand, India, South Africa and Middle East.
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