Squaw Valley / Alpine Meadows: Soul of Skiing

Factory Design Labs brings the spirit of Squaw Valley and Alpine Meadows to life, eschewing photographing the jaw-dropping resorts’ legendary landscape and scenery in order to focus on the true and meaningful adventures customers are exposed to at the resort.

The integrated campaign includes print, out of home and digital, and takes a more pragmatic approach in conveying the ‘soul of skiing’ by treating us to personal and memorable moments that we have all experienced on the slopes and never want to forget.