ABC: "The 47th Annual CMA Awards"

On 6 November, the ABC Network televised the 47th CMA Awards program live from the heart of "Music City" at The Bridgestone Arena in Nashville, Tennessee, and the results are in: 16.6 million viewers watched the show, giving the program its largest overall audience since 2009. Working hand-in-hand with ABC, Juniper Jones produced this year's CMA Awards advance promo campaign featuring the show's co-hosts Brad Paisley and Carrie Underwood. Overall, their storytelling goal was to take country-music fans behind the scenes into country music's biggest night.