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Top 6: December 4th 2013
Direct Marketing

Spinfluence: Spinfluence

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Top 6: December 4th 2013
Spinfluence -The hardcore propaganda manual for controlling the masses, by author and artist Nick McFarlane. To launch the book we gave the country a lesson in the power of spin by showing how easy it is to manipulate the masses.DraftFCB New Zealand started a rumour, online and on the streets of Auckland and Wellington, that reviled African dictator Robert Mugabe was coming to NZ on a speaking tour.
Credits Other credits

Harri Owen Head of Digital & Content

Kate Grigg Digital Media Manager

Steph Pearson Digital Director

Producer Jenny Doubleday

Account Service Toby Sellers

Head of Art Nick Smith

Production Eric Thompson

Head of Content – Pip Mayne

PR – Angela Spain

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