Google: Sugar Free

Google is one of the most loved brands on the Internet today. For a brand with which people connect everyday anyhow, Ogilvy & Mather Mumbai needed a thought that could cut-through the familiarity that the brand enjoyed - and remind people of the role it plays in their daily lives - of not just searching but finding whatever they looked for. Ogilvy wanted this to open a window of conversation for people to discover the many more magical uses Google could have, that they might not have known about. The moment also needed to cut across generations, reflecting on the rapidly inclusive internet demographic and celebrate the everyday relationships within the Indian family.