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The Siam Commercial Bank: True Story of Desperate Loaner

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Siam Commercial Bank UP2ME, the new financial solution from Siam Commercial Bank that cover the basic financial needs of Gen-Y segment together with a mobile application that serves their on-the-go lifestyle. With the success from the 1st web film (I Missed Already), JWTConnect has developed the 2nd web film to promote another function of UP2ME mobile application called Easy Pay. The idea is about the most creative way to turn yourself from a desperate loaner to become the happy one without confrontation.
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Creative Group Head : Wikorn Rojarayanont

Head of Producer & Project Management: Chainarong Wattanathanakun

Project Manager: Phakpoom Surapongsanuruk

Business Director: Hansa Wongsiripitack

Digital Planning Director: Chatree Chokmongkolsatian

Senior Digital Planner: Kraitip Sivakriskul

Digital Planner: Chayapong Suwannoi

Traffic & Planning Coordinator: Paweena Promtong

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