Brian Jefferson: Commonwealth Bank: Ultimate Cricket Backyard

To celebrate the CommBank One Day International Cricket Series played in January 2013 we created a campaign that gave away $10,000 for each game played. With a total of ten matches in the series we gave away a total of $100,000 over the course of three weeks.

The creative execution illustrated what one cricket fan would do if with a windfall such as this – creating the ultimate back yard for him and his family.