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GEICO: Assistant
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Saving money on car insurance can bring out anyone's inner optimist. The world suddenly seems a little rosier, the glass looks a little fuller, and the whale belly feels a little cozier. Wait, what? In GEICO's new "Bright Side" campaign from The Martin Agency, the insurance company pushes the feel-good power of savings to its limits from a magician assistant sawed in half to two men trapped in a whale's digestive tract.
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