TV ad: Johnnie Walker: The Glass Car

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The film acts as a reminder of the fragility of human life as it asks people to make the commitment to never drink and drive. Its release coincides with the final 2013 Formula One race in Brazil and end of year festivities around the globe. The hyper-real CGI film was written by iris Worldwide Creative Director, Grant Hunter and directed by Russell Appleford. It features the McLaren Technology Centre (Headquarters for the Vodafone McLaren Mercedes Formula One team) modelled in CGI with an astounding amount of detail - accurate to within 3mm. In the film the car dramatically shatters, serving as a powerful reminder of the consequences when a bad judgment call is made. The Houdini smash simulation took over a week to generate and created a data file of over 100 gigabytes.