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BOIC Belgian Olympic Committee: Belgian Mountains
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A Belgian city has never hosted the Winter Olympics. That makes perfect sense, because we don’t have any mountains.But we do have athletes with enough talent and determination to win a Winter Olympics medal, this year in Sochi. One of the athletes is snowboarder Seppe Smits, multiple World Championship medalist.
To support the Belgian athletes who will compete in Sochi, BBDO Belgium created a TV spot with a group of snowboarders led by Seppe Smits, boarding across the flat landscape of Belgium. The ambitious tagline of the film: "In Belgium we don’t need mountains to win a medal". The images are accompanied by the sounds of the beautiful Jacques Brel song "Le plat pays" (The Flat Land) The most known song about Belgium and how flat it really is. Translation of the song: "With cathedrals as the only mountains And black bell towers like pathways to heaven Where stone devils pull down the clouds With the passage of time as the only journey And the wet roads as the only good night. With the wind from the west, listen to it wish This flat land that is mine."
Director: Arnaud Uyttenhove |
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