Fox Crime Channel South Africa: Fox Crime: Cinema Crime Scene

To launch the FOX Crime channel in South Africa, Ireland/Davenport, Johannesburg targeted an audience passionate about the crime genre within cinemas at crime movies.
We based our creative idea on the forensic technique; that blood and body fluids show up under UV light, when sprayed with Luminal. Through "adopting" this technique, we created invisible crime scenes in cinemas much to the surprise of our unsuspecting audience.