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Metro Vancouver Crime Stoppers: Thief
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Crime Stoppers is well known as the best way to anonymously report tips and information about crimes. However, the organization believes that many tips are not coming to them because the public doesn't think what they know is important enough or valuable. Your tip might not be the biggest, but when you put it together with other tips, it could be what cracks the case. Every tip counts.
The challenge DDB Vancouver for was two-prong. Firstly, people didn't realize that even a small tip could help catch a criminal and secondly, they were unaware that they could submit tips through text messages. This campaign shows the role of each and every single tip in helping to catch a criminal.
Director of Photography: John Houtman Related |
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