Brady Center to Prevent Gun Violence: Voices Against Violence

This Unique McCann New York initiative devoted to curbing gun violence in America. Called Voices Against Violence (VAV), it centers on a website that aims at engaging Americans in a way that has never been done before: by converting individual voices into a visual identity called a voice signature, which is as individual as a fingerprint. And just as a written signature is added to a traditional petition, the voice signature is added to this oral petition against gun violence. As Dan Gross, President of the Brady Center to Prevent Gun Violence, puts it, "This website will serve as a physical reminder of the voices that have been ignored by Congress and silenced by gun violence".