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Direct Marketing
Stockholm Pride: Heart of Gold
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Last month Stockholm Pride won a Gold and People's Choice in the Lovie Awards for the much acclaimed campaign #gowest. Since the initiative is a protest against the LGBT ban in Russia, very different plans was set up for the heart shaped gold statuette. It was sent to Vladimir Putin through M&C Saatchi Stockholm personally along with the inscription: To a man with a heart of stone, here's a heart of gold.The fight for LGBT rights continues. #gowest
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