Alto Palermo: Ex

There's something that makes women be more beautiful, kill themselves at the gym and embark on endless diets. All for them, the Ex.The TV ad for Alto Palermo (Shopping center) studies this insight. Women want to look more beautiful and be in fashion not just for their actual boyfriend, but for the ones who left them.
"Ex" from Y&R Buenos Aires shows in a very amusing way how women can humiliate their ex with their renovated beauty.