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Mimi Foundation: If Only For A Second
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On June 17th, 2013, at the initiative of the Mimi foundation and in collaboration with Leo Burnett France, 20 cancer patients participated in a unique makeover experience. They were invited to a studio where they got their hair and makeup done without being able to see themselves during the transformation. A photograph then immortalized the moment they opened their eyes. This discovery allowed them to forget the disease, if only for a second.
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